The model goes in for a photo shoot and then a person in charge selects the image the... What were they thinking? It upsets me that at 16 I had to spend £20 + if I wanted to purchase a foundation that worked on my skin tone instead of being able to purchase a brand like L’Oréal at the time that has foundations under £10. We often hear of ‘our society’s beauty standards,’ as if there were these standards that one could point to, consistent across all messaging.When in fact, women are presented with two mutually-exclusive possibilities of what ‘beautiful’ might consist of:. Mr Enniful is determined to show a true reflection of the beauty industry in the UK. As the 60’s evolved, tv adverts with Black women promoting Black products but rarely pivotal household brands, ads such as; ‘lovelier hair, longer hair, straighter hair’. I never quite understood why that was, I’m proud of how far the beauty industry has come. “For a girl, the fear of not being pretty is the fear of not being a valuable object, which is the fear of not being loved. 0. Consider the notion that we prefer to look at symmetrical and evenly balanced features. There should not just be five or eight colours of foundation because each and every woman has different skin types. Society has set a beauty standard, with the help of the media and celebrities, that makes people question their looks. Lastly, what are your thoughts about the Nivea billboard for fairer skin in Africa? Why You Should Never Succumb to Society's Beauty Standards. “Almost about seven out of ten women felt angrier and more depressed following the viewing of fashion model images” (“Media Influence”). We as a people need to really review, refine and change the policies and laws within our own continent or we will let others not only define us, but warp us into defining ourselves with beauty standards which only fit into the European standard. This is common in media, as companies use celebrity endorsements and models all of the time. We literally went to every Boots and Superdrug’s possible and the most foundation they had for black people were 3 which all had off undertones. Ideas about what is beautiful and what not are largely innate. That’s when they take drastic measures to change their appearance because they’ve been influenced by the Medias idea of “beautiful.” This feeling mostly happens in women but in recent years the gender gap has become smaller. Especially for the fact that it is hard to be a black woman in America dealing with beauty standards. For years Mac makeup was the front runner for women of a darker skin complexion. The perception of having lighter features was classified as the ideal beauty. The brand has apologized however it is a little too late. I would describe my complexion as rich and ebony. Vietnam (Esther Honig) Blue eyes and minimal make-up is all Esther needs for Vietnam’s approval. The US (Esther Honig) With piercing blue eyes and new eyebrows, Esther's been given her a new hair style, and looks fairly unrecognisable from the orignal image. Growing up, I didn’t encounter any challenges with my skin complexion until I started a new primary school after coming back from Ghana after a few years of schooling there. We constantly see these unattainable standards of beauty in the media and it can cause a lot of harm on young girls. English standards of beauty are best described as restrained and aristocratic. I feel that it has somewhat changed, the media are trying to embrace people of all different colour, shape and sizes. I never took it to heart as I would always get compliments from my older family members on how rich and beautiful my skin was. So lets celebrate all kinds of beauty. That is slavery mentality. I felt compelled to write about the European Standard of beauty because I feel like some black women get… Showcasing a depiction of the different beauty standards in the UK. Still I never thought about it too much and people seemed to care about my skin more than I did. I had just turned 16 and my mum had finally allowed me to go makeup shopping. I highly commend Fenty Beauty for launching their brand with 40 shades right away because that confirmed to me that larger brands purposely leave Black, Asian and minorities out of their brands, not because they’re “testing” out how their first couple of shades will do but because they do not feel we’re important enough for them to include us nor are we there “target market”. She reached out to us to feature it on MelaninASS and we graciously accepted. That’s why I commend Rihanna’s Fenty Beauty line for having 40 shades of foundation because there are so many shades that not all make up brands try to cover or at least match. We are not second best! The media can cause body dissatisfaction, low self-esteem, and disordered eating. Barbie would be considered anorexic. ... middle of paper ... Most people may not realize this, but the standards of female beauty around the world are a matter of scientific fact. Aug 15, 2015. Beauty Standards Beauty standards have been a major issue for many years now and women have been willing to change their bodies over and over to please themselves and others. All rights reserved. Women care a lot more than men about their appearance, maybe it is just like the article say women have a tendency to have a low self-esteem. We had to result into purchasing MAC products as that was the only brand that had a range of colours and undertones to fit black people. Now, I am not saying that Dove is going to change the beauty standards, but we need people who are out there saying that it’s okay to have different standards of beauty. I was never bullied but when someone wanted to find a reason to insult you they would call me “blick” which was basically to insinuate I was as dark as night. No one on this planet is exactly the same, but people still feel the need to meet this standard. Society is lying to us and showing women unrealistic definitions of beauty. Of course inner beauty is a whole separate thing from the physical standards of female beauty, however this article will stick to what the scientific community depicts true beauty to be. As things were looking optimistic in the beauty industry, Nivea faced a rather appalling storm with a TV advert showing a Black woman applying ‘skin lightening cream’ with the title ‘visibly lightens’. Was this deliberately racist advertising or a poorly executed advertising blunder? Being Ghanaian and also being around ALOT of other cultures I’ve seen women try to change their complexion to become lighter. There are over seven billion people on earth and every single one looks different. Again, mainstream media implanting seeds of you have to ‘have fair skin, straight hair and light eyes’. With the media becoming so prevalent in society individuals have become disconnected with one another and have set out to be better than the last through competitions. What we do not need is to see only models who all look the same. I've had the privilege of traveling around the world and experiencing different cultures. In 2013, Dove released “Real Beauty Sketches,” which became the most watched advertisement ever. One Woman Photoshopped by 18 Countries: Beauty Standards Revealed. “The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world,” the project says. No one on this planet is exactly the same, but people still feel the need to meet this standard. These preferences span borders, cultures, and generations, meaning yes, there really are universal standards of beauty. Not just Black women in the world of modelling have encountered issues with makeup, I for one have come across issues such as my undertone not being taken into consideration. Your rating: None Average: 4 (3 votes) Tweet. Even underwear started to change to reflect the new shape. We asked an art historian, a journalist, a gender studies lecturer and an evolutionary behavioural geneticist about the origin of beauty. Perceptions surrounding beauty and body types not only vary by culture, but have evolved significantly throughout history. One side might even show up more and take over their life. It was her first ever makeup release and she was able to include 40 amazing and different shades. Now, I am not saying that Dove is going to change the beauty standards, but we need people who are out there saying that it’s okay to have different standards of beauty. By Gabriella D'Anton . Perceptions surrounding beauty and body types not only vary by culture, but have evolved significantly throughout history. As times have changed, society looks at beauty with a different facet. Under utilitarianism, two brands stand out with their messages that promote happiness in the form of boosting self-esteem and redefining beauty among a large number of people in society. Images translated to the world was ‘how to make your hair longer and straighter’. I think the only reason why the media is more inclusive of more skin tones now is to meet their “diversity” targets but not because they believe that a black woman is truly beautiful. People have different undertones and it’s amazing to see the growth in beauty brands and the variety of tones they cater too. For example, entering a Mac store and being constantly having NW45 shoved down my throat as all ‘Black women are the same’. This post is to encourage and to show all women are beautiful regardless of the shade of their complexion. “The higher caste members tended to be a lighter skin tone, which dates back to … It is a conflation that is instilled so early on and runs so deep that, even when you know it's a fear perpetrated by patriarchy, goaded by fashion magazines, and used to manipulate you into buying stuff, you still can't stop the way it affects you. “My Vogue is about being inclusive, it is about diversity, showing different women, different body shapes, different races and class.” Beautiful mixed race British Ghanaian model (another win for the Ghanaians) Adowa Aboah was featured on the cover of Enniful’s reign. Michael Zhang. As a target audience, I personally believe that there has been some positive changes with beauty brands starting to consider women of colour however I do believe we still have a long way to go for women of colour to be represented to the fullest potential in the world of media and beauty. By Femsplai n. August 20, 2015. My personality isn't exactly vixenish though. Especially in the cosmetic world. Standards of Beauty According to Science and Nature. A… Instead man only care about two things; sports and cars. This also ties into the inferiority complex that having lighter/white skin automatically makes someone more important or above oneself when this is far from the truth. What we do not need is to see only models who all look the same. This was opening doors for the exclusion of women of colour, for example celebrity collaborations such as Fenty beauty. Some people think beauty is only what you can see outside women bodies that’s what people really care about this days. They only way to stop this is by not supporting “things” that advance this idea and by not feeding into it, so in the end it will eventually die. Why? “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. The Ever Changing Standards of Beauty. The buzz around the line was the fact there was something for everyone, with an astonishing 40 shades the highly anticipated line delivered from YouTube guru’s and the everyday woman gushing and screaming finally a brand that really understands the different hues and undertones. The female form has been idealized as far back as 23,000 years ago, yet perceptions of a woman's "ideal" body change constantly, putting pressure on women worldwide. I think every brand has room for improvement and the more noise we make the more they will hear us and cater to us, I’d like to see black women have roles that depict, a family unit, success and liberation. Last year, journalist Esther Honig published a … An individual that is extremely passionate about fashion is striving to bring diversity to the world’s iconic fashion magazine. My twin and I went into both Boots and Superdrug and picked out the only two brown shades and purchased them in hopes that they would match because they were the only brown shades available. If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? It’s a taboo subject that bothers me because all skin colors have their own beauty. It has portrayed an illusion of the unachieveable to men and women, causes atrocious effects, and has compelled millions of young girls, women, men, and celebrities feel the need to change. Numerous advertisements involving clothing and beauty products have been called out over the years for being discriminatory against women and self-serving for the company’s interests over society’s. ... middle of paper ... If you’re wondering why, just look around you! In some parts of the world, many men and women still feel the need to lighten their skin complexion. Are things changing or is society still not accepting different forms of beauty. The overall photograph would sell your garment to the best ability that the photographer could achieve. The thought of thinking that being fairer is better is just a shame. How would you like to see Black beauty depicted in the media in the next couple of years? “Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice, can alone entitle critics to this valuable character; and the joint verdict of such, wherever they are to found, is the true standard of taste and beauty” (“Of the Standard of Taste” 1757, 144). One such technique is the “beautiful person” technique, which uses a stunning model to present a product to the audience, who believes that they too, could look beautiful if they had that particular product. Even so, I believe that it is only to a certain degree. Of course, beauty standards will never go away. The measures involved in having to live up to these standards are often risky in nature. It only hurts the young generation. [/ctt] Beauty is a social construct, and it typically goes like this: Have a perfectly symmetrical face; Be thin – but not too thin! A prime example of this is Barbie. Model Jordun Dunn once said in a Vogue interview; “to be honest the choices can still be limited for darker skin, people don’t understand they’ll offer darker shades but they don’t understand the different tones in darker skin whether they will be too ashy or too orange. Simply for all skin colours and undertones to be embraced equally, whether it be in magazine spreads, on the runway or commercially. The standard of beauty has slightly improved but I definitely would not say it has truly changed. They still have the mindset of wanting to be accepted. With the European Standard of beauty always in our faces, it's only right to talk about it. This standard is just a definition of what society considers being “beautiful.” This idea is one that mostly everyone knows about and can relate to. The scientific reasoning seems sound: disease and stress during growing up years could subtly impact the body’s development, creating an irregularity which causes one part of the body to grow somewhat in a different way to the other. In 2015 Lancôme catered a shade for darker skin women called ‘Teinte Idole Ultra 24h’ which was championed by Lupita, this was progress for women of colour as the foundation range complimented different hues. If ethnic countries cannot accept darker skin tones, then it makes it harder for the rest of the world to. For decades, what is seen as beautiful is centered around a … Femsplain is a community for everyone, powered by personal stories from anyone female-identified. It would be great if makeup artists were better educated in how to do makeup on darker skin”. They will always be there. It has been fascinating and sometimes surprising to learn what is considered attractive to men in other countries. People presume that in order to be accepted into society, they must resemble the looks of models, actors, and actresses in television shows and magazines and this makes the average people insecure of their looks. I do still believe that a lot has to be done, all companies, especially designer higher- end brands should embrace darker foundation/beauty tones, I feel that it shouldn’t only be ethic specific brands. Do you think more needs to be done? Let’s step back into time, Marilyn Monroe was ‘considered’ as perfect with her all-American features; blonde hair and blue eyes. Dove faced an enormous backlash with women threatening to boycott their products. British women are also not that fussed about growing old. I find America’s beauty standards absolutely horrifying. Promoting that to customers who do not know any better about the damages of skin bleaching was disheartening. It’s funny because I’ve always been referred to as having ‘brown’ skin. Now men also feel the need to look good because of the media. When I saw that Nivea billboard for fairer skin in Africa I was confused and appalled. ... middle of paper ... I spoke to six different Black women who discuss the challenges they have encountered regarding their skin tone when it comes to make up and their thoughts on the different standards of beauty. You should feel comfortable and beautiful in the skin God created for you. It’s very frustrating because this not only happens here in the U.K. but it happens across the world which almost in a way implies that women of colour are “invisible” to the beauty industry or that we do not like to wear makeup which is false. People in the western world are seeing the value of Africa and Africans, yet Some Africans do not see the beauty in themselves. For years the media has defined beauty as being fair skinned with Eurocentric features. A hideous phenomenon which is worth millions in Asia. No matter how much people say that being different is unique, they are wrong. The ones responsible for this are the media, celebrities, models, and fashion designers. Ukraine’s beauty standards, it seems, require Esther to have darker hair and more defined cheekbones. Beauty standards are simply derived from what people see around and get used to as normal and positive (with some interplay of biologically hard-wired instincts that "aim to" seek good genes and/or are just "fooled" by its own architecture, things like the effects of supernormal stymuli). However, there has been some positive changes with the recent euphoria of the ‘Melanin fever’ where darker skin is becoming desirable and individuals are proud to flaunt the darkness of their skin colour. So people look at celebrities and fashion designers, and believe that to be accepted they have to look like them. In my opinion, portraying any kind of “perfect” or “ideal” beauty standard is wrong. One girl discovers that self-respect comes from within. My focus was on knowing that I was pretty no matter what, I think the media that people care about nowadays is social media and I think we have done a great job on Instagram specifically on bigging up and celebrating dark skin women. There is still quite a way to go. I am so pleased that Rihanna released her Fenty Beauty Line. https://crownoflaurelsdot.wordpress.com/2017/11/22/the-perception-of-beauty-standards/, healing, Healing With Crystal, wellness, woc, black women, stress, depression, meditation, The Healers' Collective, holistic, sustainable fashion, spring, summer, 2018, melanin, woc, eco, green, organic, Africa, Afrian, art, handpainted, handwoven, http://www.marieclaire.com/beauty/a27678/skin-bleaching-epidemic-in-jamaica/. The media representation of what it means to be beautiful in society has largely impacted the way in which males and females think of themselves. Ruining the perception of beauty is something we the viewers can fix by getting educated about this topic. Dove promoted the act of defining “real beauty” and standing against superficiality that is dominant in the advertising industry today. Society Is the Problem: The Beauty Standard. The standards by which we judge somebody as “beautiful” is all made up. The beauty standard will always be around unless we do something to change that. Everyone has two sides to them; there is the one that says “you are perfect just the way you are”, while the other side puts you down and you tell yourself “I have to change, I have to fit in.” There is always going to be that side that cares and the one that doesn’t. I find it quite bizarre that an African country, which is filled with individuals of all colours, would imply that having ‘fairer skin’ is the way forwards to looking beautiful. But to achieve that most believe that one of the big factors is outer beauty. Minimal makeup, comfy clothes, flats instead of high-heels, thin frame, pale skin, and some freckles thrown in to add character. London based writer, Lawrencia Amfo-Asiedu, wrote a piece in November called "The Perception of Beauty Standards" with a goal to showcase positivity and highlight inspiring individuals from ethnic minority backgrounds. Every form of media, from magazines to the internet, displays a standard of beauty it believes that everyone should look like. I think the only reason why the media is more inclusive of more skin tones now is to meet their “diversity” targets but not because they believe that a black woman is truly beautiful. My older sisters would also call me blackie as they were fairer than me. There have been multiple times when I’ve walked into drug stores, duty free at the airports and very rarely do I find a shade past pale yellow. Last month the Dove advert which caused an international outcry and uproar which shows a black woman lifting up her top to show a white woman. This is often seen in the media, for example films, tv adverts and the recent skin lightening billboards by Nivea in Africa. Recently, on social media I have come across a number of females that have openly admitted to skin bleaching. If you could describe your skin complexion, in two words what would it be? Also for women young and old to know that that your skin is rich and beautiful. My thoughts on the Nivea billboard is that skin bleaching is a serious epidemic which needs to be banned not only in Africa but across the world. I felt so sad when I saw the advert! I follow a few dark skin women appreciation pages and I’m inspired, I never really struggled as I’ve always been “I can make this work type of person” but I used to model and sometimes the makeup artist didn’t know how to cater to my colour and sometimes I’d look grey and ashy. Beauty ideals, like fashion, are cyclical, so it's no surprise that the Flapper-like body shape came back, as did short, smooth hairstyles. Stuck on your essay? Art historian Dr Adelina Modesti says the human body is the point of reference for standards of beauty in art, and representations of it have changed dramatically across different artistic periods. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty. Nivea need to stop trying to control our people to sell products, it’s degrading and actually mental slavery. I remember having to mix foundations just to get my exact colour. Over the years Black and Asian women have encountered difficulty over the years when it comes to makeup. I have previously read models finding it extremely difficult with makeup artists struggling to apply the right makeup or having a lack of knowledge when it comes to darker skin tones. Susan Bordo states in her article “Never Just Pictures”, that children grow up knowing that they can never be thin enough. ... At some degree we have a responsibility to project the right image to a certain extent. However, society’s view of “beauty” is a small, and unrealistic goal, which many people- especially women, try to achieve. Learn by example and become a better writer with Kibin’s suite of essay help services. To also know that their billboard was advertised in my country of origin (Ghana) saddened me deeply. Of course, beauty standards will never go away. I would also love for brands to start including black people in their makeup products initially and not wait for backlash for them to make sure it’s included in their next release. In a visually dynamic attempt to recreate this evolution, BuzzFeed Video showcased a diverse cast of models to depict more than 3,000 years of women’s ideal body types by each society’s standard of beauty. up and decay, so that in respect of them we are never the same; but each of them individually experiences a like change. ...ve Body Image, And Disordered Eating In Females.". I would like to see black beauty in the movies and on TV in high positions instead of looking raggedy and ghetto, I just looked at it and I think it’s diabolical and damn right disgusting that they would continue to push this stupid narrative that fairer is better when the majority of the population is DARK and there’s nothing wrong with it. This move reinforces racist messages that whiteness is the ideal, or that black women are beautiful only insofar as they look like white women. Meaning having more makeup lines appeal to all women of colour, taking better care of our skin, and educating ourselves. Society has set a beauty standard, with the help of the media and celebrities, that makes people question their looks. This image is responsible for adolescents acquiring an eating disorder, to be self conscious all the time, and to self harm. Everybody feels the pressure from society, because it is pressure from us. It’s also appalling that a worldwide brand like Nivea that’s known across the world created these products. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? By Nivea encouraging consumers to buy their product came off as whatever skin colour you are basically in isn’t enough and that we should go lighter. The topic of beauty has been subjected to debate by a lot of feminist scholars and writers. Average: 4. White washing has occurred many times in media, the L’Oréal storm is one of many examples where Beyoncé’s African American features were manipulated and you could go as far to say even eradicated to show a whitened version. Its nearly 2018 and this honestly should be a thing of the past! The efforts the ad-makers have taken to make the models look identical is eerie. Regarding beauty as a social construct, Gregory Sherwin, social studies teacher, believes the varying standards of beauty are tied to the traditions and beliefs within each respective culture. We need people to help promote than and stand for that. People are looking for signs of good physical and mental health and good genes. We are trying to fit into the unrealistic standard of what society says beauty is. ...r became more creative person in the fashion shoot, after the designer. We are all equal and we should be treated like it in every aspect including the beauty world. We are all about pushing a narrative of melanin beauty while dismantling industry standards. We live in a world where the Eurocentric beauty standard has been deeply rooted in society, the false ideology of being beautiful is considered as having Eurocentric features to be accepted. I’ve had a difficult relationship with body hair. Just remember that you are perfect the way you area and that things will slowly but surely get better. ... middle of paper ... Whereas, being a darker tone, you’re referred to as ‘black’. People might think that they have never done anything to support this, but everyone has. I would love for people to come to realization and know how timeless, special, and blessed their skin complexion is. Tweet . Some of the children would sometimes refer to me as “blick” and what’s saddening about this is that the few children who were saying this were black children. One of the most famous examples is Dove’s “Real Beauty” campaign, which was launched in 2004 by Unilever. Media portrays this “ideal” image through television shows, commercials, movies, magazines, etc. But not every man has the same standard of beauty, and this is never more apparent than when taking a gander at various cultures throughout the world to see what men consider beautiful. A lot still needs to be done because there are still the big makeup brands that will release 15 fair shade foundations and then claim to release foundation for POC in their next launch. 4 ( 3 votes ) Tweet complexion and how did you overcome it look good of... Being the best they can in any aspect makeup release and she was to. Only models who all look the same, but people still feel the to! Collaborations such as ‘ melanin popping ’ or ‘ my melanin rocks ’ treated like it in aspect... Words what would it be show up more and more defined cheekbones very simple how,! 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